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History of Soviet car ads

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A host of cars will be displayed at the Brussels Motor Show at the Heysel Palace in Brussels on January 22 and 23.

A host of cars will be displayed at the Brussels Motor Show at the Heysel Palace in Brussels on January 22 and 23. The exhibition hosts have prepared a surprise for car lovers – beautiful women will advertise 50 most luxurious cars. The demonstration is set to become the car show’s highlight.

© Photo : Project FresherUsing beautiful women to advertise expensive cars is not a novel idea. Advertisers have been using this trick for decades. For example, couples in love and dazzling blondes wearing ultrafashionable coats promoted Russian cars half a century ago.
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Using beautiful women to advertise expensive cars is not a novel idea. Advertisers have been using this trick for decades. For example, couples in love and dazzling blondes wearing ultrafashionable coats promoted Russian cars half a century ago.
© Photo : Project FresherHowever, the efforts of models and these two matadors in particular, were mainly aimed at foreign customers. Soviet people did not need convincing to buy a Moskvitch-408 (manufactured outside Russia), since most of them could not afford it.
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However, the efforts of models and these two matadors in particular, were mainly aimed at foreign customers. Soviet people did not need convincing to buy a Moskvitch-408 (manufactured outside Russia), since most of them could not afford it.
© Photo : Project FresherThe Lada Niva ads emphasized the car’s cross-country ability. The blonde in the passenger seat has nothing to be afraid of – she is in a Niva car, the world’s first sport utility vehicle.
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The Lada Niva ads emphasized the car’s cross-country ability. The blonde in the passenger seat has nothing to be afraid of – she is in a Niva car, the world’s first sport utility vehicle.
© Photo : Project FresherThe message in the ads was that the Niva was the right car for society divas to take them across snow-covered fields to ski resorts.
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The message in the ads was that the Niva was the right car for society divas to take them across snow-covered fields to ski resorts.
© Photo : Project FresherThe VAZ 2101 was promoted as a family car.
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The VAZ 2101 was promoted as a family car.
© Photo : Project FresherIts advantages were illustrated by the prairies, wild stallions, short skirts and Hessian boots.
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Its advantages were illustrated by the prairies, wild stallions, short skirts and Hessian boots.
© Photo : Project FresherSoviet cars could be a great help in attracting a knight in shining armor.
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Soviet cars could be a great help in attracting a knight in shining armor.
© Photo : Project FresherAutumn leaves were meant to emphasize Kopeyka’s golden color.
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Autumn leaves were meant to emphasize Kopeyka’s golden color.
© Photo : Project FresherThe stylists used different color tricks to advertise cars in the Soviet era. Photo: the deep emerald color of VAZ 2106 emphasized by the women’s top.
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The stylists used different color tricks to advertise cars in the Soviet era. Photo: the deep emerald color of VAZ 2106 emphasized by the women’s top.
© Photo : Project FresherThe black Volga in the ads was always driven by a man wearing white clothes. His female companion was dressed in white, too.
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The black Volga in the ads was always driven by a man wearing white clothes. His female companion was dressed in white, too.
© Photo : Project FresherA red car was the Soviet woman’s ultimate dream. GAZ-24 ads featured models with fiery red hair
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A red car was the Soviet woman’s ultimate dream. GAZ-24 ads featured models with fiery red hair
© Photo : Project FresherOf course, a stylish red suit was a necessary accessory to a red car
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Of course, a stylish red suit was a necessary accessory to a red car
© Photo : Project FresherOne driver and two beautiful women – you could be in his shoes if you had a GAZ-24
History of Soviet car ads - Sputnik International
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One driver and two beautiful women – you could be in his shoes if you had a GAZ-24
© RIA Novosti/Avrora Project FresherA dazzling woman behind the wheel was a common variation on the theme.
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A dazzling woman behind the wheel was a common variation on the theme.
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