MOSCOW, April 15 (RIA Novosti) – Russian oil giant Rosneft and Italian tire maker Pirelli have agreed to open a Pirelli tire store at a Rosneft filling station in the Black Sea resort of Sochi, Rosneft said on Monday.
The protocol of understanding for building the Pirelli premium tire store was signed by Rosneft CEO Igor Sechin and Pirelli CEO Marco Tronchetti Provera.
“The flagship store, branded ‘PZero Platinum,’ should be completed in the fourth quarter of this year and will be located within the Rosneft flagship petrol station in the city of Sochi, on the Black Sea coast in the region of Krasnodar,” Rosneft said in a statement.
“As already announced, the groups will initially focus on this region and take advantage of the exposure provided by the 2014 Sochi Winter Olympics, in which Rosneft is a partner.”
The firms will also develop other points of sale at selected Rosneft filling stations and joint marketing activity, according to the protocol.
“For Pirelli, Russia is a key growth market and having a local partner as prestigious as Rosneft will enable us to reach, with their guidance and support, every valuable corner of the country effectively and relatively quickly,” Provera said.
Add to blog
You may place this material on your blog by copying the link.
Image Galleries: Yury Gagarin: Life of the First Man in Space in Pictures
Infographics: History of the Paralympic Games
We have witnessed the total defeat of western Ukraine, Western nationalists and the West in general, which made the unfortunate decision to support the anti-government activity. They failed to realize that the collapse of Yanukovych means the collapse of Ukrainian unity. They set fire to their own home and planted a time bomb under Ukraine’s territorial integrity.